Streaming shows online, particularly whole movies, means that the consumer needs a lot of bandwidth. However, there must be a reason why millions of people still subscribe to Netflix’s DVD service (and there is). Just over 4.8 million DVD players were sold in the United States in 2017, less than half the amount sold three years previously. Unsurprisingly, the growth in the video streaming has led to a decline in physical video formats. Given the company’s long-established success in the industry, questions have been raised about the current and future success of its DVD segment. Netflix started out as an online DVD rental store in 1998 and is now leader of the video streaming market.
How is Netflix’s DVD business still viable? Meanwhile, the number of Netflix’s paying streaming subscribers tripled in eight years. Significant decreases continued for years, and in the second quarter of 2018 the number of DVD subscribers dropped below three million for the first time. In the final quarter of 2011, there were 11.04 million subscribers to the company’s DVD segment, but by the same time in 2012 the number had dropped to a little over eight million. Netflix declined to report its DVD subscriber numbers in the first or second quarters of 2020. Whilst this figure is still impressive in an age where DVDs are far less popular than they used to be, a glance at how many DVD subscribers Netflix had just a few years ago highlights the huge changes in the company’s focus. Netflix’s success in the video streaming market has had a knock-on effect on its number of paying DVD subscribers – in the fourth quarter of 2019, there were just 2.15 million in the United States.
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